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Author

Diego Kelme

CEO & Founder, Zarp Studio

5 articles In the field since 2018

Diego Kelme is the CEO and founder of Zarp Studio and architect of ZarpOS, the contractor operating system. With prior experience in growth engineering and product strategy at Google and RD Station, he leads Zarp Studio in Orlando, Florida to help roofing, HVAC, plumbing, and home service contractors dominate local search, convert more calls, and run their entire operation from one platform.

Areas of expertise

  • Contractor Growth Strategy
  • ZarpOS & Contractor ERP
  • Local SEO & Map Pack Dominance
  • Generative Engine Optimization (GEO)
  • High-Converting Contractor Websites
  • AI Automation for Home Services

Credentials

  • Former Growth & UX Specialist, Google
  • Growth Marketing & Automation, RD Station
  • Anthropic AI Fluency Framework, Anthropic

Profiles

Articles by Diego Kelme

One AI employee for contractors instead of 20 dashboardsZarpOS & Contractor Tech
7 min read

One AI Employee for Contractors, Not 20 Dashboards

No Florida contractor wakes up on day one and decides to buy twenty separate software dashboards. It happens one reasonable purchase at...

Diego Kelme

CEO & Founder

Read More
ZarpOS: the contractor OS and everything app for contractorsZarpOS & Contractor Tech
6 min read

ZarpOS: The Everything App for Florida Contractors

At 7:00 a.m. in Orlando, a roofing or HVAC contractor's day looks like organized momentum: trucks are fueled, materials are staged, and...

Diego Kelme

CEO & Founder

Read More
Diego Kelme and AI Fluency: the 4D method followed by the Zarp Studio teamZarpOS & Contractor Tech
7 min read

Diego Kelme & AI Fluency: How the Zarp Team Works

Every week in Florida, roofing, HVAC, plumbing, and paving contractors are pitched "AI-powered" marketing and software by agencies that...

Diego Kelme

CEO & Founder

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Diego Kelme on technocracy for Florida contractorsZarpOS & Contractor Tech
7 min read

Diego Kelme on Technocracy & Florida Contractors

If you own a roofing, HVAC, plumbing, paving, or general contracting company in Florida, your craft cannot be faked. Nobody can downloa...

Diego Kelme

CEO & Founder

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Diego Kelme, CEO and founder of Zarp Studio: tech partner for Florida contractorsPress & Company
6 min read

Diego Kelme, CEO and Founder of Zarp Studio

Spend a day riding along with a Florida roofing, HVAC, plumbing, or paving contractor and one thing becomes obvious within an hour: the...

Diego Kelme

CEO & Founder

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