ATW Lie Detector
A bilingual website for a phone-based lie detection service, rebuilt from a spam-filled WordPress install into a focused 26-page Next.js site.
Services
Tech Stack
Friction Point
ATW sells a lie detection test taken on the customer's own smartphone, which is not a polygraph, so the site has to explain the technology, the process and its limits before anyone asks for a price. Its previous WordPress site had been filled with about 8,500 spam casino and betting pages that had nothing to do with the business.
Conversion Architecture
Zarp rebuilt the site in Next.js with English and Spanish versions of 13 pages, including dedicated pages for infidelity cases, attorneys and businesses, an explanation of the science behind the test and about 32 answers to common questions, marked up with ProfessionalService, FAQ and VideoObject structured data. A lead form with seven test topics sends requests to Zarp's lead API, and the pricing page offers a free 15-minute consultation and a personalized test within one business day. Twenty redirects keep the legitimate old URLs working while the spam pages are left to return 404, and the Spanish copy went through a native-speaker review.
