AllBrick Pavers
A local SEO website for a Winter Haven paver contractor, engineered to rank across Polk County and Central Florida and turn search traffic into booked jobs.
Services
Tech Stack
Friction Point
AllBrick Pavers installs, repairs and maintains patios, driveways, pool decks and fire pits for homeowners across Polk County and Central Florida, where customers search by project and by town. The company needed a site that could compete for each of those searches, and its previous site left behind legacy URLs that had to keep working.
Conversion Architecture
Zarp built a fast, mobile-first Next.js site with 7 service pages and 8 location pages, from Winter Haven and Lakeland to Davenport, Horizon West and Valrico, each with local copy, FAQs and LocalBusiness, Service and FAQ structured data. A catalog of 38 Tremron and Oldcastle paver pages limited to products sold in Winter Haven, a project gallery and 22 customer reviews help homeowners decide, and multi-step lead forms send every request to Zarp's lead API. The blog, run on Zarp's CMS, has reached 93 articles, and 26 permanent redirects carry the old site's URLs over. According to Zarp's company overview, the site ranked AllBrick #1 for every service area across Polk County and Central Florida.
