Level One Grading
A local SEO website for a Plant City excavation and grading contractor, with 18 service pages, 9 location pages and before-and-after project proof.
Services
Tech Stack
Friction Point
Level One Grading sells site work that people search for one service and one town at a time: excavation, laser grading, land clearing, culverts, drainage and more, across Hillsborough, Polk, Pasco and Pinellas counties. Its buyers include custom home builders, investors and property managers who want to see past jobs before they call. The domain also carried legacy URLs from an earlier site that still showed up in Search Console.
Conversion Architecture
Zarp built a Next.js site with 18 statically generated service pages and 9 location pages, from Plant City and Tampa to Lakeland, Mulberry and Riverview, each with local FAQs, county keywords and structured data. Service pages carry a before-and-after comparison slider, and the gallery combines 40 project videos with 26 photos, next to 19 customer testimonials. A blog managed in Zarp's CMS now holds 76 articles, every lead form posts to Zarp's lead API, and 23 redirects send the legacy URLs from Search Console to their new equivalents.
