Phenomenal Renovation
A rebuild that matches the quality of a Fort Myers remodeler's work, with premium design, before-and-after showcases and SEO-optimized service pages across Southwest Florida.
Services
Tech Stack
Friction Point
Phenomenal Renovation, founded in 2009 and licensed as both a residential contractor (CRC) and a plumbing contractor (CFC), remodels kitchens and bathrooms across Lee, Collier and Hendry counties. Its earlier sites, first a GoDaddy Website Builder page and then a separate Next.js build, did not match the quality of the work the company delivers.
Conversion Architecture
Zarp rebuilt the site with a premium design and before-and-after showcases, including a before-and-after bathroom comparison on the homepage and a 22-photo gallery organized by bathrooms, kitchens, flooring and pavers. Six service pages and six city pages, from Fort Myers and Cape Coral to Naples and LaBelle, combine into 36 SEO-optimized service-by-city pages with local structured data. A booking calendar on the homepage pulls open slots from Zarp's appointments API, the estimate form captures ZIP code and service, and the blog on Zarp's CMS has grown to 46 articles within a 101-URL sitemap.
