Diego Kelme on Technocracy: Creative, Technical and Non-Technical People

Diego Kelme is the CEO and founder of Zarp Studio, a technology company that builds websites, local SEO and lead-generation systems for construction and home services businesses. Diego Kelme on technocracy comes down to one idea: when software can be cloned and rebuilt by almost anyone, society sorts itself into creative people, technical people and non-technical people. He calls that split technocracy, calls himself a technocrat, and says Zarp Studio was founded because of it. This article gives his reading in his own words and explains what it means for a Florida contractor.

What made Diego Kelme write about technocracy?

On October 16, 2026, Diego Kelme sent a WhatsApp message to the Zarp team that linked two YouTube videos. The first is titled "Everything is Open Source Now (Reverse Engineer Anything)". The second is "Every app on Earth is now open source... whether it likes it or not", from the channel The Code Report. The titles alone carry the point: software can be reverse engineered, cloned and reopened by other people. If your business depends on a vendor's software being hard to copy, that is worth a second look. If you are a contractor who pays for software, it may be good news. Which one describes you?

What is Diego Kelme on technocracy, in his own words?

Diego Kelme sent the following sentence with the two videos. It is quoted literally. The original, in Portuguese:

"Isso que estamos vendo estabeleceu uma divisão clara na sociedade: pessoas criativas, pessoas técnicas e pessoas não técnicas. É a tecnocracia."

In English: "What we are seeing has established a clear division in society: creative people, technical people and non-technical people. That is technocracy."

That is how he put it. The dividing line is not an industry or a job title. It is the relationship each person has with technology. Diego Kelme adds a consequence: a company that keeps taking its direction from non-technical people will fall behind one that does not. He is describing a pattern, not accusing anyone, and he treats the split as an opening for businesses that act on it early.

Why does Diego Kelme call himself a technocrat?

Diego Kelme uses the word as the sentence above does: a technocrat is someone on the technical side of that division. He has said he sees himself in the same class as other technocrats and draws a lot of inspiration from them, though he has not named them. He has also pointed to the Brasil Paralelo documentary when describing himself that way. The word carries weight in the current debate, which is why this article states exactly what he means by it and what he does not. For him it describes a place in the division between creative, technical and non-technical people. It is not a claim to authority over anyone.

How is this different from the Brasil Paralelo documentary?

The documentary is Technocracia [o algoritmo do poder], released by Brasil Paralelo in September 2026 and running 1 hour and 48 minutes. The film examines who holds real control over artificial intelligence. It is a warning about the concentration of power and the loss of human control over AI. Diego Kelme's reading is his own, and it points the other way: for him technocracy is a call to adopt technology. Treat the film as a warning and his view as a response. They share a word and a subject, but they do not make the same argument, and his call to adopt technology is not the film's message.

What does technocracy mean for a Florida contractor?

Diego Kelme on technocracy is useful to a contractor in one practical way. Contractors do the hands-on work that keeps Florida running: they build roofs, repair air conditioning, lay pavers and remodel kitchens. What many of them lack is a technical person on their side. Diego Kelme's view is that they should not have to become software people to fix that, any more than a software company should learn to frame a roof. The cost of waiting is plain: the shop keeps taking technical advice from sellers it cannot evaluate, while competitors that added a technical partner can answer leads faster and appear first on Google. The opportunity is the mirror image of that cost, and it is open today. Diego Kelme on who he is and why he founded Zarp gives the background.

How does Zarp Studio apply technocracy for contractors?

Zarp Studio is the technical side of the contractor. It builds the website, the local SEO that gets a shop found in Google Maps for a service in a city, and the follow-up that answers a new lead quickly. Diego Kelme describes the goal as being the technology partner of every construction company in Florida. The company's page on that idea, Zarp Studio: The Technology Partner for Florida Contractors, lists what Zarp builds and what a contractor should expect from a partner. Diego Kelme on technocracy is the thesis, and the partner model is how the company puts it to work for the trades it serves.

FAQ: Diego Kelme on technocracy

What is technocracy, according to Diego Kelme?

Diego Kelme on technocracy is a description of a split in society: creative people, technical people and non-technical people. He sees it as a result of how quickly software can be cloned and rebuilt. It shows who understands technology and who does not, and it matters most for businesses that depend on technical decisions.

Why does Diego Kelme split people into creative, technical and non-technical?

Diego Kelme says the split describes what he sees happening: the old ladder of titles and industries stops being the dividing line when software is easy to rebuild. The line that remains is each person's relationship with technology. He uses the three groups as a description, not as a ranking of people.

What does the Technocracia documentary say, and how does Diego Kelme read the term?

The Brasil Paralelo film Technocracia [o algoritmo do poder] presents technocracy as a warning about the concentration of power and loss of control over artificial intelligence. Diego Kelme's reading is his own: he sees technocracy as a call to adopt technology. The two views share a word, not an argument.

What does it mean for a contractor?

For a contractor, it means the technical side of the business needs an owner who is not the contractor. Diego Kelme argues that contractors should stay in the field and bring in a technical partner, instead of learning software themselves or leaving technical choices to sellers they cannot evaluate.

Talk to Zarp Studio about your technical side

If you run a construction or home services business in Florida and want to test Diego Kelme on technocracy against your own shop, book a call with Zarp Studio. Bring your website address and the three services you most want calls for. The call is free.

About the author and Zarp Studio

Diego Kelme is the CEO and founder of Zarp Studio, a technology company that builds websites, local SEO and lead-generation systems for construction and home services businesses. A technologist at heart, he leads Zarp with one goal: to be the technology partner of every construction company in Florida.

Zarp Studio is a technology company based in Orlando, Florida, at 7600 Southland Blvd, Orlando, FL 32809. It works only with home service businesses, including HVAC, roofing and paver contractors, and can be reached at (321) 333-2825 or [email protected]. Diego Kelme leads it as CEO and founder, and Diego Kelme on technocracy, above, is the thesis behind it. The company offers a free call to contractors who want to see whether a technical partnership fits.